Through talent research, we can discover where your strengths and weaknesses lie - how potential candidates perceive you and your competitors and whether they are even aware of you at all.
Having a strong employer brand is key to being self-aware. Knowing how your company culture is perceived internally as well as externally can allow you to plan your talent strategy more effectively. Companies need to avoid bias and ensure their brand is appealing to a diverse range of candidates.
Alongside understanding how your employer brand is perceived in the market, it is critical to understand talent motivations and barriers. This is key to ensuring your proposition resonates with the talent you seek to attract - and will highlight any areas where your culture is strong or may be lacking in inclusivity. By using your employer brand and employee value proposition to inform the marketing content you use to attract talent, you have the opportunity to engage more diverse talent, naturally promoting DE&I by highlighting opportunities and your inclusive culture, and reflecting your company values.
Our Insight & Talent Analytics services can show you how your brand’s identity and employer value proposition compare to your direct competitors and global exemplars and how it resonates with different talent cohorts.