Population Demographics

Future-proof your workforce and improve your DE&I Goals.

We provide demographic analysis and location comparisons, tackling the underrepresentation of diverse candidates which your business may be missing.

Population Demographics

Diverse companies are 70% more likely to capture new markets than organisations that do not actively recruit and support talent from under-represented groups.

To improve representation, TA teams need insights on population demographics to get an accurate view of the talent available within their market and to inform talent strategies. We provide our clients with tailored insights on:

Talent populations by detailed mapping of talent cohorts
Top employers
Concentrations of talent by city, region or country
Analysis on levels of representation within a talent cohort

We report on talent demographics at local, regional, national or global levels. We provide you with population demographics that help you improve your DE&I strategies and focus on developing a more representative workforce.

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Tackling Underrepresentation

Underrepresentation can be a company-wide issue, but it often needs to be evaluated at more granular levels, such as location or function. Population and talent demographic analysis enables TA teams to tackle underrepresentation strategically in specific areas by answering questions such as;

Where are the skills we will need in the future?
Where are the location hotspots for underrepresented groups, and how can we capitalise on them?
How does our representation compare to our competitors?
Is there enough talent in our hiring locations to meet our DE&I targets?
Granular insights such as the age or ethnicity of leadership, relative to the wider workforce benchmarked against the general population.

Researching population demographics gives your talent acquisition teams a birds-eye view of how your DE&I strategies can be optimised, as well as providing data on the total available talent market.

How We Help

The McKinsey study ‘Why Diversity Matters’ from 2015 and their subsequent follow up papers suggest there is a direct correlation between profitability and a diverse workforce. This data has been challenged, but whether you believe in diversity for business performance or because it is ‘the right thing to do’ creating a more representative workforce is important.

Continuing to target the same profiles in the same competitor companies, where a very low percentage of potential candidates are diverse is unsustainable. With over 15 years experience of helping clients improve representation, we have the tools and know-how to identify and access highly specific data sets at a local, national and global level.

At Armstrong Craven, we analyse and evaluate population demographics, create location comparisons, identify top employers and concentrations of talent, providing detailed talent maps of diverse talent that your Talent Acquisition teams can utilise for their hiring strategies.

Stat 25%

Source: McKinsey, 2019

more likely to have above-average profitability, for companies who are top quartile for gender diversity on executive teams.

working alongside leading TA & HR professionals

Our company has used Armstrong Craven for over 10 years to source high quality talent. As we work to ensure our talent management strategy supports our business strategy, we are increasingly using AC to provide customised insights to inform our mid- to long-term talent planning. Our needs vary but overall, the information we get from AC ensures we create an employment offering that ensures we attract and retain the high calibre people we need, when we need them.Global Talent Business Lead, Global Pharmaceutical Company

The business really appreciates your support. Your Insights capability accelerated our knowledge transfer. Without partnering with Armstrong Craven, it would have taken us a year to get to the same point in our understanding of the market.Director, Global Talent Acquisition, Global Biotech

Armstrong Craven was recommended to me by the Group HR head of a FTSE 250 company in the UK. We were provided with a set of very viable candidates in each of the assignments and they helped us through the difficult selection process, as the finalists in both cases were all quite exceptional. Interim CEO – Innovative UK Start-up

We are increasingly retaining Armstrong Craven for roles at the highest levels and can rely on them to deliver the same level of service as Executive search firms using a much better cost model to the standard starting salary percentage model.Head of Resourcing, ASDA

We have used Armstrong Craven on a number of occasions now for executive research at the very highest levels and on each and every occasion they have helped us locate the right candidate, all of whom have gone on to make a fundamental contribution to the health and development of our businesses.Managing Director, Liquid Plastics Ltd

We are increasingly using Armstrong Craven rather than traditional search or head-hunters to support us with innovative, timely and cost effective sourcing of candidates. Armstrong Craven take a different approach to executive search and talent planning and are a great supplier for a business like us who is moving to direct sourcing.Global Recruitment Partner, AstraZeneca plc

Thanks for all your help in scouring the field for talent. I think the mapping and search worked out very well! I’d be happy to work with you again on similar talent needs.SLT Member, Major Pharma Company

We thank you for the excellent support and will definitely come back to AC for future pipelining.Global VP HR, Major Medical Devices Company

Spot on and thorough project, Great job, looking forward to reaching out to the individuals Really great, very happy, good to engage in more work including pipeline, search and mapping.TA Head, Major Pharma Company

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If you want to learn a little more about what we do and how talent research can help you make better-informed business decisions, our team of talent research and consulting specialists are happy to help.

Population Demographics

Future-proof your workforce and improve your DE&I Goals.